A doula is a trained professional who provides emotional, physical, and informational support to women and their families during pregnancy, childbirth, and the postpartum period. The term "doula" comes from the ancient Greek word meaning "a woman who serves".

Doulas are not medical professionals, but they work alongside obstetricians, midwives, and nurses to provide continuous, personalised care to the mother-to-be and her partner. They can help with relaxation and pain management techniques during labor, provide reassurance and encouragement, and offer guidance on breastfeeding and infant care in the postpartum period.

Research has shown that having a doula can lead to shorter labors, less need for pain medication, fewer interventions, and increased satisfaction with the childbirth experience. Doulas can also provide emotional support to the mother and her partner, which can be especially important during what can be a stressful and overwhelming time.